Vital Soft Skills for
Successful Social Media Managers

See also: Strategic Marketing

Social media has become the number one means of marketing and advertising in the world, especially after the COVID-19 pandemic.

The competition in this field is so fierce that many companies try to collaborate with social media agencies or recruit social media managers for each of their social accounts.

However, this might not be affordable for small companies or startups. So, instead, what should they do to be successful in their social media marketing?

There are certain soft skills that you need to have when managing social media accounts.

Here are some of the most important soft skills required by social media managers.

Strategic thinking and planning

As a manager, you have to keep an eye on the bigger picture and the future of social media marketing. Bear in mind that the interplay between search, content, and social media is really important when it comes to planning and managing.

You need to be able to outline your objectives, identify your target market, and figure out which platforms can help you expand your efforts.

As you know, the competition in social media marketing is really fierce, so you'll need to identify the correct tools to automate your campaigns.

In other words, you need to think and plan strategically in all aspects of social media management. Otherwise, you will face problems.


You might view this soft skill as a trivial factor, but remember that in social media enthusiasm takes precedence above anything else.

That's why influencers have been able to take control of everything on all social media platforms. In fact, knowledge, skills, expertise, and these types of things cannot simply lead to success when it comes to social media marketing.

You have to encourage people to follow your account and finally buy from your brand, so you have to be enthusiastic enough to be able to persuade them.

Time management

You must have heard this sentence: "Time is of the essence." But are you really committing yourself to it?

When you're marketing on social media, you don't have to lose seconds because if you react to some events lately, you'll lose the market.

You need to have a strict time plan and post schedule or give up this job. Of course, using scheduling and automation tools can reduce the stress of time management, but you have to be act timely.


Multitasking is another soft skill you need when marketing on social media. However, this is not something you learn in school or from books.

You have to practice to master this skill and become a professional manager.

In fact, as a manager, you have to do many tasks by yourself, especially when you're at the beginning of your journey.

Graphics, software, communication, ordering, invoicing, negotiating, and analyzing the results are some of the tasks you have to be able to do simultaneously.

Having different tactics in execution

The success of every social media campaign is strongly dependent on the daily, monthly, and yearly tactics. The flexibility and the ability to change the tactics according to circumstances is something many managers lack.

This implies you'll need to pay attention to details as much as possible and be able to plan and implement various tactics as soon as possible.

Try to understand who you'll need to recruit on a day-to-day basis to ensure the necessary tactics are implemented correctly.

Communication skills

Communication is an integral part of every workplace, especially when it comes to social media management. Creating, watching, and reacting to dialogues inside your brand community is what social media is all about. Therefore, you have to be able to engage well with niche audiences and gain their trust.

Besides, you will also need to coordinate different employees from different backgrounds, covering everything from software to graphics. So, developing good communication skills will be extremely important in this job.

Creative thinking

Social media marketing is more than simply a set of writing skills and post scheduling. It requires a creative mind to imagine what niche audiences need and which way is best to convey the brand story.

Remember that content is king, and creativity is king in the realm of social content, otherwise, you will not be able to outperform countless rival accounts. In fact, your content should be so creative that it engages your customers and speaks to their hearts rather than their heads.

You need to be aware of both the left and right sides of your audience's brain so that you can get the maximum attention possible. Visual content is key in this regard because it has the greatest impact on the mind of audiences.

Keeping up to date

Social media is an ever-changing field, and therefore, you will not be able to find a single solution for all problems that occur over time.

For example, COVID-19 has badly hit businesses of all sizes, and the role of social media significantly changed during the lockdowns. You therefore need to keep updating your knowledge and preparing for new trends.

Reading about the new developments should be a daily task so that you can remain on top of all changes. This way, you can easily change your tactics and get ahead of your competitors.

It’s good to pay attention to Social Tradia’s report that the Instagram accounts with the most up-to-date content have a higher chance of being bought by other businesses. The reason is these accounts are grabbing the attention of users, although they might have fewer followers.

So, whether you want to manage your account for a business or a personal account for selling, you need to post about the most recent trends.


You might think that being skillful and using well-known tools are enough to beat the competition. But there is a factor that significantly impacts the performance of your marketing campaign: your commitment to the job and the plan.

If you don't commit to your responsibility and the plans you've created, none of the above mentioned skills will be of use.

You have to stick to what you've said, and if you think you've made a mistake, you have to take the blame and try to compensate for it. Last but not least, you’re responsible for the salary you’re receiving as a social media manager so you’ve to commit to the job.

Further Reading from Skills You Need

The Skills You Need Guide to Leadership

The Skills You Need Guide to Leadership eBooks

Learn more about the skills you need to be an effective leader.

Our eBooks are ideal for new and experienced leaders and are full of easy-to-follow practical information to help you to develop your leadership skills.

Final thoughts

Social media marketing requires a range of skills in different fields, from graphics to software engineering. However, as well as these skills, there is a certain set of personal skills that social media managers should acquire to reach success in this job. Don't be worried if you think you don't have all these skills at present as you can train and develop each of these skills. Remember that practice makes perfect, so don't give up easily.

About the Author

Homan Wilkinson is an eCommerce expert with more than 6 years of experience in digital marketing. He has worked with well-known brands and has authored a considerable number of blog posts about online shopping, social media marketing, and SEO.